Marketing Leaders is a peer support group for B2B marketing managers. Born from a deep understanding of the challenges marketing teams face for example isolation, limited resources, and lack of mentorship. Marketing Leaders offers a space to connect, share, and grow. Through structured peer sessions and expert input, we help marketers solve problems, gain confidence, and drive results together.
Jonathan Scott founded Marketing Leaders in January 2025, having worked in marketing for the last 25 years. Jonathan’s experience started working across Europe for a global software provider in the telecoms sector and then he was head-hunted by Yell, who at the time were a global FT100 advertising agency. During the transition from print to digital media, Jonathan then co-founded Northern Media with Chris Elliott, who over the last 16 years have grown into an award-winning digital advertising agency, focusing predominantly on b2b.
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In his role as business development director, Jonathan was meeting a lot of B2B marketing managers that were reaching out to Northern Media because they needed help. Most commonly they were looking for help with a particular marketing need or challenge.
However, what became apparent very quickly is that marketing managers challenges stretched far beyond campaigns. In fact, the barriers to achieving their goals often fell outside the traditional marketing remit.
Typically, a marketing manager will produce a campaign or project brief, then the agency will take the brief and put together a proposal to achieve the goals set. However, Jonathan started to see, learn and feel other challenges b2b marketing managers of SMEs were experiencing…
Marketing Leaders therefore emerged from listening and observing the wider needs and frustrations of marketing managers across Yorkshire, who were passionate about marketing and wanted to thrive in their roles. The rest is history!
